Brand story
Shaoxing Keqiao Changfa Textile Co., Ltd. short for Changfa Digital has been established in Shaoxing since 2006.Jane, as a sub-brand of Changfa Digital wants to make the digital printing walk into more people’s life and make them enjoy more colourful and joyful world with the concept of creating beauty to the world,when it started to touch the culture of Muslin hijab since 2010. Under the influence of multiculturalism, hijab in Malaysia and other places has became fashionable. For the local women, hijab are a necessity for life as well as a part of everyday wear.
With the popularity of digital printing, women in Muslin are increasingly pursuing the beauty of hijab, for this purpose ,Jane comes at the right moment to bring beauty to more Muslim women.Combining hijab with digital printing and adding geometry and flower to the top or bun parts make the hijab more stylish and beautiful which now no longer carries religious belief but also expresses the pursuit of beauty of Muslim women.
Jane combines traditional headscarves with modern fashion through digital printing which makes the relationship between Allah and women in Muslin no longer gray, monotonous and cautious but bright, rich and open; women in Social relations are no longer indifference and isolation, but enthusiasm and participation.